How KwaWingu's Presence Scanner Helped Operators Get Found Online

The invisible operators

When we built KwaWingu's Online Presence Scanner, we expected to find some gaps in how tour operators appear online. What we found was worse than expected.

Of the first 500 operators who ran a scan: - 62% had incomplete Google Business Profiles - 45% had no photos on their Google listing - 38% had unclaimed TripAdvisor pages - 71% had no structured data on their websites - 83% were not appearing in Google's "Things to do" results

What the scanner checks

Our scanner analyses your business across 20+ platforms including Google Business Profile completeness, Google search visibility for your tour types, TripAdvisor listing quality and response rate, OTA listing presence and quality, social media profile completeness, and website SEO fundamentals.

Real results

Serengeti Dreams Safaris scored 34/100 on their first scan. After implementing our recommendations, their Google Business Profile went from 45% to 95% complete. Their TripAdvisor ranking moved from page 3 to page 1 for "Serengeti safari". Direct website traffic increased 120% in 3 months, and direct bookings grew 40% in 6 months.

Try it yourself

The scanner is completely free. Enter your business name and website, and you'll have your score in 30 seconds. No signup required.